ID : N-762 Date : 2017/12/06 - 12:08
(Persia Digest) – The French Decathlon brand, the world’s largest sporting goods retailer has officially entered the Iranian market by signing a contract with “Mega Pars”.
This is the first time a large brand is entering the Iranian market by registering its company directly and managing its own store. Prior to this, only Turkish brands and chain stores were on the Iranian market through intermediaries.
Decathlon is intending to invest € 300 million euros in Iran over the next ten years for a turnover of
€ 1 billion. This will create 5000 new jobs in Iran.
Experts compare the presence of Decathlon here with 7000 items with the presence of Hyperstar on the Iranian market.
Decathlon has its own special standards with more than 300 branches worldwide.