(Persia Digest) – Fiat car manufacturers have purchased a plot of land in Salafchegan Special Economic Zone for their new assembly line which will begin work in the near future.
The news was announced by the Managing Director of Salafchegan Special Economic Zone, who added: “The zone is ready to welcome investors from Iran and overseas in the automotive industry with very suitable capacities.”
Seyed Mahdi Tabatabaei continued: “This zone has been active in setting up automotive companies for a number of years now and houses many industrial units. These are currently producing lift trucks and electric motorcycles. They will also branch out into electric cars soon.
Speaking about the investment of popular automotive manufacturers in this zone, he said: “Fiat has purchased a plot of land in Salafchegan for its assembly line and signed the MoU. The company has also rented a silo in this zone and is importing its equipment to begin work in the near future.”
Persia Digest (PD) reports that Fiat is among the top ten global car manufacturers owned by Fiat Chrysler Automobiles. It has stayed away from the Iranian market for the past decade due to sanctions imposed on this country. The brand was never very successful in Iran after the Islamic Revolution and it is this bleak background which prompts a lack of optimism for the success of this famous Italian car in Iran’s automotive industry. It remains to be seen how long Fiat, who works with the American Chrysler company, will last in Iran following the departure of French car manufacturers (Renault, Peugeot, Citroen) after US reimposed its unilateral sanctions.
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