When you want to open the best online casino, it is important to consider licensing, website design, advertising campaigns and availability to get £10 no deposit bonuses. High-quality gaming software must also be integrated into the platform. The casino industry has taken a huge step forward since its inception, driven by technology that has proven to be very successful in the casino world. Technological advances have led to the development of online casino platforms, virtual and augmented reality technologies, live casinos, cryptocurrency gaming, cyber security and facial recognition, and much more. All these innovations make casino games way more interesting than ever before.
What Has Influenced the Provider Market?
Choosing an online casino software provider is a key factor to consider for anyone looking to start an online casino. However, with the disruption caused by the global pandemic in 2020, 2021 looks to be a crucial year for the development of other online casinos. There are many factors to consider when choosing an online casino software provider as this can have a big impact on the number of customers you get.
Why Is It Important to Choose High-quality Software?
The success and profitability of the gambling industry depend on several factors: a solid online platform, business strategy, an effective advertising campaign and other aspects. But the most important thing for bettors is the quality and diverse content of the bets, like gambling in Grand Theft Auto Online. If the software crashes and has low productivity and poor graphics, the user may not want to remain a loyal customer. A dissatisfied player may also give negative feedback about the casino. All this negatively affects the operator’s reputation and leads to a drop in sales.
Quality games will pique users’ interest and encourage them to return to the casino. That’s why using comprehensive software from reputable vendors is one of the most productive ways to attract and retain customers.
What to Look out for When Choosing a Service Provider?
Choosing a gambling service provider is a responsible task. To avoid fake software providers, analyze the market and find out the products and services offered by different companies. Pay attention to the following nuances:
Licensed Software: If you want all gambling software to work perfectly, choose vendors that have all the necessary licenses. Unlicensed software is cheaper, but it can be corrupted and contain viruses.
Graphics and Sound Quality: Most users today prefer casino games with good graphics, colourful design and high-quality background music.
Mobile Adaptability: According to a 2018 survey by the Pew Research Centre, approximately 59% of the world’s adult population uses smartphones. Therefore, you will attract more customers if you integrate mobile-optimised software.
Intuitive Interface: it is better to choose providers that offer games with a functional and practical interface.
Customer Service: Industry leaders provide quality customer service. Available 24/7 for technical inquiries.
Feedback: Carefully read player reviews of games from various vendors. Check for low software complaints. Keep in mind, however, that feedback is subjective and does not always reflect the actual situation.
The Benefits of Choosing the Right Software Vendor
Reputation: When you go it alone, reputation is everything. By distributing family casino software and partnering with the brand, you are building a reputation and bringing loyal players to your platforms that have been with these software providers for centuries.
Customer Retention: Choosing a good software provider will help you to build loyalty and trust with your customers, especially if the games you offer are of high quality.
Game Variety: Most players choose their casino based on the types of games the platform offers. If the software provider you are working with can offer some popular titles then rest assured that your betting platform will soon destroy them.
Add Spunk to Your Casino: Online casino players are just here to have fun. In fact, the more fun they have, the more time they will spend on your platform. By choosing a creative and entertainment software provider, your casino will be at the top of the game right from the start. Just learn about a guy who got $9 mln dollars for dressing like a mattress!
As you can see, choosing the right software provider to improve your casino can make your platform easier to run.
Top 5 Casino Software Providers: Key Features and Benefits
Here is a list of service providers with a long history of trading that have managed to build a reputation as service providers that offer robust and quality software for online casinos.
Micro Games
The company was the first in the world to develop software for online gaming platforms. This was in 1994. Today, Micro gaming is one of the leaders in software development for online and traditional casinos and poker rooms. The developer’s portfolio includes a wide selection of slot machines and software for bookmakers, live casinos, lotteries and bingo. In addition, the company has its own network of poker rooms, the Poker Network. The provider supports fair and responsible gaming. Micro gaming products are regularly inspected by the international organization eCOGRA.
The Advantages of the Provider:
- More than 500 games;
- Multilingual: supports more than 45 languages;
- The software is compatible with personal computers and mobile devices;
- High-quality graphics and user interface;
- Free demo version of games;
- Monthly scope update.
Endorphina
The company has been operating in the gambling market since 2012. Endorphina develops high-quality slot machines. Experts take into account the preferences of beginners and high rollers, that is, players who only place big bets. All games are in Flash and HTML5, making them compatible with computers, tablets and smartphones. All products are certified.
The Advantages of the Provider:
- More than 60 games;
- Colour groove with diverse and non-standard textures;
- Fast and easy software integration;
- Attractive bonus system for players.
Novomatic
A group of companies that develops slot machines and software for land-based and online casinos, Novomatic Games offers original textures, advanced graphics and quality sound. The software is licensed and available in multiple languages.
The company’s catalogue includes popular slot machines like Book of Ra, Asian Fortunes, Fruit Tumbling, Gold of Egypt, Mega Joker, Diamond 7 and more.
The Advantages of the Provider:
- More than 360 slot machines, electronic table games (blackjack, roulette, poker, baccarat), live casino;
- 24/7 technical support;
- High-quality graphics;
- High power ratio for all slots 97-98%;
- Regular launch of new products.
NetEnt
The provider offers games with different textures, elegant designs and intuitive interfaces. Some slots were developed in collaboration with Universal and 20th Century Fox. NetEnt slots offer progressive jackpots. It is known that the Mega Fortune machine earns 17.86 million euros from the Finnish population. This jackpot became the largest in the world and was entered in the Guinness Book of Records.
The Advantages of the Provider:
- More than 200 games;
- Large selection of bonuses and custom progressive jackpot systems;
- Ability to customise games;
- Monthly scope update.
Play-tech
The company develops software for online and terrestrial toy devices. The game selection is huge and offers slot machines, table and card games, betting solutions, bingo and live casino. Some games were developed in collaboration with Marvel, NBC Universal, HBO and other well-known companies.
The Advantages of the Provider:
- More than 600 games that are compatible with computers and mobile devices;
- High-quality graphics and sound, user interface;
- Progressive jackpot;
- Generous bonus system.
Conclusion
A reputable service provider will ensure that you understand how the solution they offer and the gambling industry in general. With an intuitive and easy-to-understand operating system, the company has to provide legal advice and helps retailers decide on the jurisdiction, obtain a license and understand the specifics of the market. Operators don’t have to worry about the authorization process – the support team guides them step by step.
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