To the end of the first day of Excelsior Forumpresented by KIO Networks, the latest show was presented by Daniel Galindo, Chief Marketing Officer, Broxel, where he talked about “FinTech and Economic Disruption: The Next Ten Years”.
Galindo recounted what the technology was like 10 years ago. Broxel started in 2011 as a start-up that designs products for the future and builds the technology infrastructure to serve its customers.
At the time, the term Fintech was not popular, let alone talk about how banking came to smartphones. From there, they began creating customized solutions for clients, investing in technology, to deliver solutions to businesses.
A technological structure has been created for new customersand alliances with partnerships with Google to deliver fintech services remotely and with just a few clicks.
An investment of time and technology drove Broxel to deliver the official Miami Dolphins card in just 90 days.
What challenges does Broxel face?
Currently, Broxel has more than 4 thousand corporate clients and 30 million bank accounts.
Daniel Galindo commented that today he is facing a new anti-bank generation, who are looking for solutions without having to go to the branches, they want everything immediately and right.
On the other hand, it is necessary to attack the financial inclusion gap. It is necessary to develop products that go beyond borders. Like sending and receiving money in minutes from one country to another.
Today it becomes a reality that you can send money from the US to Mexico for free and from the Broxel app.”
He pointed out that the Brussels account is protected, the card is accepted internationally, and remittances are sent for free.
Thanks to the data, it is possible to locate families in the United States that send money, and those in Mexico that receive this income.
What will happen after 10 years? according to Daniel Galindo, The future is where customers go, and the solutions they demand and need.
The competition
For Daniel Galindo, the main contender is criticism. He noted that it is necessary to create ecosystems to mitigate the culture of criticism. It is necessary to stop using cash, and know the benefits of the digital environment: security and speed.
Adoption is a matter of financial education, so that people lose their fear of technologies, and people decide to try new environments.
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