Google now allows users to block FLoC - but that's not easy

The latest version of Google Canary Chrome web browser Added an option to disable controversial unified learning for groups (FLoC) Property.

Google is promoting FLoC as a better alternative to tracking cookies. Instead of tracking individual users, Google argues that by grouping users based on their interests and demographics, drawn from their browsing history, it will help FLoC serve ads without using third-party cookies.


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