Liverpool launches a platform that combines live broadcasting and sales

The flow He was a great ally of the small merchants, who seek through social networks to sell their products; This mode of consumption that has become so popular has also attracted the attention of major developers, including departmental giants Liverpool Harbor.

“By getting closer to our customers, Liverpool Live, a video platform flow Live with real-time purchases. In this channel, product experts interact with customers, at the same time offering the ability to buy with just one clickThe owner of the Liverpool and Suburbia retailers said in its financial report for the third quarter of the year.

In this period, the company indicated that Their digital sales grew by 7 percent Compared to 2020, given the strong comparison basis related to store closures during emergency.

The Sales during the quarter grew three timescompared to the same period in 2019. He said that these results were a reflection of the support provided by the shop With growth of more than nine times and accumulation of nearly 16 times; Both its suppliers and products saw a nine-fold increase and Suburbia Digital’s sales recorded a five-fold increase in the quarter.

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According to information sent to the Mexican Stock Exchange (BMV) between July and September, The company’s commercial income amounted to 28,361 million pesosWhich means an increase of 21.9 percent compared to the same period of the previous year.

The Liverpool stores contributed 24,692 million pesos in revenue, an increase of 22 percent for equal units (that is, those with more than one year of operation), compared to the third quarter of 2020; Meanwhile, Suburbia generated revenue of 3,669 million pesos, up 27.9 percent from July-September 2020, in equal units.

“The Commercial revenue increased during the third quarter 8.7 percent compared to 2019. Liverpool’s performance stands out in particular, with same-store sales growing by 9.2 percent compared to the same quarter of 2019.”

The company expected it Shipping delay Continue in. According to its financial report, this delay in China’s ports that has extended to all of Asia has currently affected Europe and America and is likely to extend until mid-2022.

“The Supply of goods keeps pace according to commercial needsPrepare for the end of the season. Placing orders in time allows us to secure the goods for our customers. We are therefore checking the efficacy of the import logistics design established in the Port of Liverpool.”

while, Credit department income They continue to show the impact of prioritizing risk management, resulting in a 13.3 percent decline in the quarter; Cumulatively, a decrease of 9.7 percent was observed. Customer portfolio increased by 19.4% compared to the same period last year.

The Operation flow (Ebitda) of the series It was present in the third quarter of the year at 5 thousand and 232 million pesos, which is 4 thousand and 238 million pesos higher than what was obtained in the third quarter of 2020. 7.9 times what was obtained during the first nine months of 2020.

AMP