Chinese smartphone maker Oneplus will be merged into BBK subsidiary Oppo. What seems like a surprise isn’t really. They say the Oneplus brand will continue to exist.
Oneplus, which launched its flagship killer with a lot of hype in 2012 and since then, has built a small and powerful community at Oppo, will be integrated. This was announced by Oneplus CEO Pete Lau at the company’s forum.
Oneplus President Lau has also been working with Oppo since summer 2020
Oneplus CEO Pete Lau, who originally started at Oppo and built the brand alongside Carl Pei, Advertise on the Oneplus ForumThe company has reached a “future turning point”. Last year, Oneplus began expanding its product range – we remember the Oneplus Nord (test) and other budget models N10 5G and N100 – in order to offer more options.
Around the same time, Lau actually took on new responsibilities at Oppo as Senior Vice President (SVP) and Head of the Product Experience Team. Since then, the companies, both of which – like Realme, by the way – belong to the world’s largest smartphone maker, BBK-Electronics, have merged some teams. The goal was to “better streamline operations and use additional shared resources”.
According to Lau, merging the teams had a positive effect. Now it has been decided to integrate Oneplus more deeply into Oppo. The company will have “more resources available to develop better products”. Moreover, it will also become more efficient, for example when it comes to providing faster and more stable software updates for Oneplus devices.
Lau assures that the Oneplus brand will continue to exist and operate independently. This means that there will still be Oneplus products and separate events.
Now we read: Android 12: These smartphones should receive the big update
What does Oneplus integration into Oppo mean?
The fact that Oppo and Oneplus worked closely with each other more or less from the start was evident early in the device’s design. So it comes as no surprise that Oneplus 6 (test) looks quite similar to Oppo R15 despite the different features, or that the companies recently got the same “exclusive” camera sensors from Sony for Oneplus 9 Pro (test) and Oppo Find X3 (test) Could.
Despite their proximity to each other, the two companies still have distinct unique selling points, from Oneplus’ ultra-fluid OxgenOS software to Oppo’s fast charging technologies and other features. Now the future smartphones of the two manufacturers are likely to have more in common.
This strategic decision doesn’t have to be bad for the customer. For example, the two companies can go a step further in terms of camera performance and also get faster with software updates. Like Oneplus a little later Explanation of his forumOxygenOS and ColorOS are put on a software basis to save resources. OxygenOS is still maintained, just like ColorOS. Users will not feel any of the changes, because everything is under the hood.
It should be positively emphasized that Oneplus has implemented its own update strategy Its best models: Starting with Oneplus 8, the manufacturer promises three major releases of Android and four years of security patches. Nord and Nord CE models will continue to receive Android updates for two years and regular security updates for three years. With inexpensive Nord variants like the N10, N100 and later, there’s only one major OS update and three-year security patches.
Article updated: new details on program strategy.
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