Within a few years, the Pokémon License has successfully reinvented itself and achieved new success thanks to an app: Pokemon Go. Launched in 2016, the augmented reality game has successfully overpowered millions of gamers around the world by allowing them to catch Pokémon near their homes. With a new report, Sensor Tower revealed that Niantic, the game’s developer, has managed to raise more than $5 million through in-app purchases for its app in just five years.
The undisputed success of Pokémon Go
Even if the madness seems to have faded after the launch Pokemon GoThe app is still appreciated and used by gamers. according to data Tower ranks first in augmented reality geolocation experiences, with revenue in particular of $641.6 million in the first half of 2021. Dragon Quest Walk from Square Enix, which notably grossed $261 million over the same period.
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With this record we start the year Pokemon GoThe game recorded a 34% higher turnover compared to the first half of 2020. Last year was also the most profitable for Niantic as players spent $1.3 billion in the app. A record year that includes multiple pairs of actions aimed at combating the Covid-19 pandemic in the world. Previously having to force players to walk the streets of their cities to capture different Pokémon, the video game has quickly adapted to facilitate the experience while in confinement. For example, players can easily get items that attract Pokemon around them.
Sensor Tower adds in its report that the United States is the first country to generate income in the world Pokemon Go With $1.9 billion in particular since the game’s launch, this in particular represents 36.6% of players’ spending since the app arrived. At the back, we find Japan (32%) and in third place, far behind Germany (5.4%). Most of the spending was on the Google Play Store with a total of $2.7 billion, compared to $2.4 billion on the App Store.