The benefit For the average user Facebook collapsed near a 90 percent In the past ten years, according to a study conducted on the current popularity of the social network after its transformation into dead.

The investigation conducted by the medium on financial information specialized in cryptocurrency, Bankless Times, It highlights Search volume for the term “Facebook” has fallen by 87 percent in the past decade.According to data collected in the indices between January 2013 and January 2022.

He added, “The problem has been exacerbated by it Loss of tensile strength with youth Although the name has been changed to Meta,” he explains. In this sense, the study adds that Facebook is having “a problem attracting users under the age of 30”.

The social network, which is used by nearly 2,000 million daily users, is facing a problem that may “limit its future growth”. The latest known data from Facebook shows a decrease in the number of active users in the third quarter (to 1,930 million) and in the fourth quarter (1,929 million) of 2021.

From Non-banking times Remember the words of Mark Zuckerberg, CEO of Meta, who admitted in February that His company is losing users because of TikTok’s success. In this sense, Zuckerberg announced that his company was focusing on the short video format “Reels” to stand up to the social network of Chinese origin.

The social network lost $10,000 million in ads

Facebook’s advertising activity has been heavily affected by measures Apple has taken, specifically “App Tracking Transparency,” a mechanism that requires a user to explicitly give other apps permission to access advertisers’ ID, which was introduced last year with iOS 14.5.

iPhone users “refused to share this information en masse,” which in turn had an effect on companies that advertise on Facebook, in fact, on many occasions they changed it to TikTok because it was “cheaper” to advertise on Facebook. are, according to Non-banking times. as a result , Facebook lost $10 billion in ad revenueconcludes the study.