Why Gael Garcia will keep at least 40% of Johnnie Walker's sales for one year

The nation’s supreme court of justice It ruled in favor of the perpetrator Gael Garcia Who sued the whiskey brand johnnie walker in which your photo has been used without your consent.


García Bernal filed a complaint against the Diaego Mexico brand in 2013 due to the campaign Walking with giants (2011) that among his pictures some that referred to the protagonist of the novel Coco And Mozart in the woods.

The judiciary decided that a representative could receive more than 40 percent of the sales made through that advertising strategy. The actor decided to file a lawsuit for marketing his image without a prior contract.

In 2018, García Bernal resorted to an injunction reviewed by Chamber I ministers, who decided, in accordance with Section 231 of the federal copyright law, which defines commercial infringement, to use a person’s image without your permission. . In this way, it decided that the company was responsible and should compensate the representative.

The Mexican artist claimed compensation equal to 40 percent of the profits earned during the campaign between 2011 and 2012. This is the minimum percentage required by copyright law.

Diego had filed a protection suit, but the court terminated the suit a second time and imposed a fine of 64,000 pesos by the Mexican Institute of Industrial Property (IMPI).

Gael García has not commented on the matter on his social networks.

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