The latest version of Google Canary Chrome web browser Added an option to disable controversial unified learning for groups (FLoC) Property.
Google is promoting FLoC as a better alternative to tracking cookies. Instead of tracking individual users, Google argues that by grouping users based on their interests and demographics, drawn from their browsing history, it will help FLoC serve ads without using third-party cookies.
The feature is currently under trial, and according to Google FLoC, it only applies to 0.5% of users in certain regions, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States.
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Privacy advocates disagree with Google’s letter. The Electronic Frontier Foundation suggests that FLoC could be used instead to more easily fingerprint people.
Disable FLoC
However, the only way until now to opt out of trying FLoC was to completely disable the use of third-party cookies.
However, in the latest Canary version of Chrome, Google developers have added an option to disable FLoC, although getting to the option is not easy.
For the FLoC disable button to appear, you will first have to enable a set of Privacy Sandbox settings on the browser’s experimental features page. Once enabled, you can choose to turn off the FLoC feature.
Besides disabling FLoC, you can completely avoid it by switching to another Chrome-based web browser such as Microsoft Edge, which according to MSPower User, It currently disables FLoC by default.
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