The state wants to fight advertising of questionable financial products on social networks.
Get rich before 30. Deceptive marketing practices in financial services have proliferated over the past year on social networks, especially among influencers. These personalities who have hundreds of thousands of subscribers on Instagram, Snapchat or TikTok share wrong tips in their community to encourage them to learn trading. While a classic investment like Livret A is only offset by up to 0.50%, influencers promise returns. ‘I grew up without risk’ One click. Without noting that they got paid to advertise it, they especially glorify the advantages of unstable financial products, such as cryptocurrencies like Bitcoin or Ethereum.
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“Social networks and influencers are becoming new entry points for investment scams.”The Paris Public Prosecutor’s Office and the Autorité des marchés Financiers (AMF) alerted in December. In 2021, investment scams cost half a billion…
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