Laurence MalcomWhatsApp is falling again. Finally, rejecting the new terms of use will have no consequences for instant messaging users, according to a spokesperson for the Facebook affiliate quoted by him. The Next Web.
he said that “Given the recent exchanges with various authorities and privacy experts, we would like to make it clear that we are not currently planning to limit some WhatsApp features to those who have not yet accepted the update.Instead, WhatsApp will continue to “.Reminding users from time to time about this update (…)“, he added.
B2B strategy for Whatsapp
To understand this new transformation, we need to go back a few weeks. On May 15, new WhatsApp terms of use came into effect. They were fiercely disputed, as they had to force users to share certain data, such as name, profile pictures, phone numbers … with other entities of the Facebook group, Instagram and Messenger in particular.
These new rules are part of WhatsApp’s B2B business strategy, of which WhatsApp Business is the heart. The purpose of this feature is to help small and medium enterprises (SMEs) communicate more easily with their customers. The goal is to make messaging a buying channel and thus monetize the service. As such, thanks to the expansion of shared data, third-party apps will be able to learn company names to improve their targeted ads.
German CNIL is stepping up to the board
Originally, users who didn’t want this update had to see messaging jobs decrease from week to week. However, for European Internet users, this policy is inconsistent with the General Data Protection Regulation (GDPR), as declared by the Hamburg Commissioner for Data Protection and Freedom of Information (HCDPFI), which is equivalent to the National Commission on Informatics and Freedoms (Cnil). ) at Germany. On 11 May, a few days before the terms of use came into effect, he issued an injunction prohibiting “Facebook Ireland from processing WhatsApp personal data to the extent that it is done for its own purposes”.
This decision, taken under urgent action, is valid for three months. The German data protection authority said: “The new WhatsApp conditions that allow the collection of data are not valid because they are vague, inconsistent and too broad.” She has also submitted this dispute to the European Data Protection Council (EDPS).
