he said that “Given the recent exchanges with various authorities and privacy experts, we would like to make it clear that we are not currently planning to limit some WhatsApp features to those who have not yet accepted the update.Instead, WhatsApp will continue to “.Reminding users from time to time about this update (…)“, he added.
B2B strategy for Whatsapp
These new rules are part of WhatsApp’s B2B business strategy, of which WhatsApp Business is the heart. The purpose of this feature is to help small and medium enterprises (SMEs) communicate more easily with their customers. The goal is to make messaging a buying channel and thus monetize the service. As such, thanks to the expansion of shared data, third-party apps will be able to learn company names to improve their targeted ads.
German CNIL is stepping up to the board
This decision, taken under urgent action, is valid for three months. The German data protection authority said: “The new WhatsApp conditions that allow the collection of data are not valid because they are vague, inconsistent and too broad.” She has also submitted this dispute to the European Data Protection Council (EDPS).