Posted on Apr 9, 2022 at 12:00 PM
The interprofessionalnel des vins de Bourgogne (BIVB) has just published the 2022 edition of its “Guide to Caves – Vignobles et Découvertes”. This 56-page edition printed in 65,000 copies will also be the last in paperback. “We will then move into a digital world,” explains Virginie Falcauda, Director of Communications and Marketing at BIVB, who led the production of this little book designed to focus the best of Burgundy wine tourism.
Since 2020, it has replaced the three tools previously distributed and reflects the desire of professionals to stand behind the “Vignobles et Découvertes” brand, but by pushing the quality requirements even further. “For two years, with CCI, we have carried out audits and validated many standards related to the quality of reception, education and hygiene… It is truly an approach aimed at excellence.”
All services must already offer a dimension of wine tourism “and the goal, in the long run, will be to reject it in small digital files to allow for a customized experience to be built,” Virginie Falcauda adds.
Gathering in six provinces
Including the English translation, the 2022 guide has selected 246 wineries that meet its quality standards. The work is organized into six provinces, in order to help the wine tourist organize his stay by choosing, from north to south, between Chablis and Maconnaise, passing through the islands of Cotes and Haute-Cotes de Nuit or Cotes and Haute-Cotes in Beaune.
On the Côte d’Or, for example, Burgundy Grands Crus Route lists 332 providers, including 98 cellars, 72 accommodation providers, 53 restaurants or wine bars, 11 heritage sites, 61 recreational activities and 20 events.
Complementing the book is the Wine Festival Guide, which is 100% digital and updated in real time. Both are part of the Wine Tourism Plan 2021-2030 implemented by the Bourgogne-Franche-Comté region and “quality rather than quantity” oriented, values the profession. A tourist hub reinforced by the health crisis and will take its full meaning at the end of 2022, with the expected delivery of the three branches of the Cité des climats et vins de Bourgogne (in Beaune, Macon and Chapels), one of whose role will be to send the curious to the vineyard.
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