Arath de la Torre participated in the advertisement of the Spanish company that ridiculed this Mexican tradition.
Free book preview:
Brand Rebels
Find out how two entrepreneurs used unorthodox business strategies to turn their startup into a multi-million dollar business.
June 30, 2021
3 minutes to read
This story originally appeared Mexico unknown
Mexican actor, host and comedian, Arath de la Torre, was involved in controversy To participate in a commercial for Moneyman credit company, where Mocking the dance of Voladores de Papantla.
to know more:
What is the topic of the ad?
The ad consists of a video of Voladores’ ritual dance and the voice actor saying, “Do you know how many laps the Papantla Flyers and your first loan with Moneyman have? In that they both generate no interest”
Photo: Mexico Travel Channel via Unknown Mexico
The response of the audience was not at all positive and the critics did not wait. Well, many considered it a crime and a mockery of the Voladores de Papantla, the intangible heritage of humanity since 2009.
The Ministry of Culture, the National Institute of Indigenous Peoples and the President comment on the matter
The advertisement spread in a short time and angered the users. Therefore, the Ministry of Culture launched a tweet where The use that Moneyman used in the pilots’ party has been blamed.
Photo: Ministry of Culture via Twitter
Additionally, the National Institute of Indigenous Peoples (INPI) expressed its condemnation of the declaration.
In an unfortunate and crude advertisement, this company, to promote its services for commercial purposes, mocks the pre-Hispanic rituals of Voladores de Papantla, which the United Nations Education Organization declared in 2009 to be the intangible heritage of mankind. Science and Culture (UNESCO).
National Institute of Indigenous Peoples
Finally, the chief Andres Manuel Lopez Obrador called the ad racist Introduction of credit company.
A few days ago there was an interrogation of the racist Voladores de Papantla dance. I remember a leader, and this shames me because he was the Minister of Economy, or Finance of the legitimate government, and also a PhD from ITAM who wrote an article in La Jornada and stated that it is not the Indian who is to blame but who is doing it.
Andres Manuel Lopez Obrador
Arath de la Torre and Moneyman react to controversy in their commercial
Before the harsh judgments of the onlookers, both Arath de la Torre and Moneyman They issued a statement apologizing for the location. In addition, Moneyman explained that the concept and ideas of advertising lie with the company, which completely limits the actor.
picture: Moneyman via Twitter
Photo: Arath De La Torre via Twitter
Facing the national scandal, Arath was replaced on Monday by Gabriel Soto on “Hoy,” a show he hosted with Andrea Legarreta, Galilea Montijo, Paul Stanley and Lambda García.
informative: GlobalismAnd the Aristegui newsAnd the MillenniumAnd the UNOTV
“Web specialist. Freelance coffee advocate. Reader. Subtly charming pop culture expert.”
