BMW Group opens CEVER facility in Mexico City

Brand identity latest update to distributor network From BMW Group (“Retail Next”) arrives in Mexico City, with the opening CEVER Santa Fe.

This new exhibition room is a sample of the new comprehensive concept that will be presented BMW, MINI and BMW motorcycles To its clients, by offering them a unique experience that combines digital formats face to face in a privileged environment.

CEVER Santa Fe is the first BMW Group Agent In Mexico that began to implement the new brand identity of Grupo “Retail Next‘; which will be updated in distributor network in the country.

This new identity adapts to the design of new cross-brand POS spaces BMW, MINI and BMW motorcyclesWith the aim of giving priority to the customer; Thus they live a holistic concept during their journey at the point of sale.

The new identity “Retail Next” Also enhances the presence of a file digital area, This will allow a combination of a face-to-face and digital tour experience.

So the “digital area” From CEVER Santa Fe It has a facility with high-tech equipment, where customers can make configurations BMW and MINI cars In the concept of virtual reality.

In the new environmental picture CEVER Santa Fe Circular distribution and simple design of spaces BMW, MINI and BMW motorcyclesThe above places customers in the center of the space and thus contributes to an integrated integration between the presentation of products and visitors. With the aim of creating a warm and progressive environment in keeping with the essence of Premium BMW Group.

The new buildings have an area of ​​1,222 square meters where vehicles will be displayed, as well as accessories and lifestyle items from: BMWand its sub-brands BMW i y BMW M car.; mini, including electrified models; And the complete set of wallet Motorcycle from BMWas well as its own display area jockey equipment.

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This is a new showroom design for CEVER Santa Fe It is flexible, it can be rearranged, reduced, expanded or exchanged between brands; This will allow the distributor to adapt to the needs of its customers.

Among the additional services offered CEVER Santa Fe For its visitors: the opportunity to take driving tests in the Western Region, and even to work together “Driving Test Center” From BMW Group Mexico which is located in Santa Fe; And expert advice on each of the brands, such as BMW and MINI Genius.

CEVER Santa Fe It is located at Juan Salvador Agraz #101. Colonel Contadero. Mayor of Quajimalpa. CP 05370. CDMX. With a timetable for attention from: Monday to Friday from 09:00 in the morning. 8:00 pm; Saturday from 09:00 am to 6:00 pm; And Sunday from 11:00 am. 4:00 pm

Contact phone number for scheduling appointments or a test drive through: Switchboard – 55.8968.0000; WhatsApp 55.4381.3356; or email: [email protected] Valet parking is available.}


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