United State. – BMWFoot iX streamA car that can change its exterior color with the push of a button during a technical event in Las Vegas, United States.
The German car company showed a demonstration video, “In the future, BMW customers will be able to change the color of their vehicle with the push of a button… We are taking personalization to new levels,” said Strella Clark, BMW iX Flow Project Leader.
Clark explained that this technology can benefit its users in a number of ways. For example, if someone lost their car in a parking lot, you might flash it to make it easier to locate it.
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#CES2022 the favorite! #BMW iX Flow technology allows the driver to change the color of their vehicle with the push of a button. 4 new “My Modes” delivers a personalized digital experience inside and out. #cooperation 📹: @BMW pic.twitter.com/9vLv5SlJjI
– Rocky Nash | 🔴 Direct Producer (rockynashlive) January 5 2022
By changing the color we can change the reflection of sunlight and thus change the thermal properties of the car.”
A representative of the German company confirmed that with the BMW iX Flow, they will have “Digital Soul”company characteristics, “It’s new. It’s never been done before. It’s unexpected. It’s magic.”
In the company statement published on the event’s official website, they noted that it is a human-centered digital innovation that includes “A preview of the future.” They also assert that it is a “cinematic experience in a sophisticated car.”
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