Genshin Impact makes $1 billion every six months on mobile alone

There are many conversations about what the future of gaming holds, whether it’s the battle of trend-chasing kings or the emergence of web3 games and their blockchain coins. But if you want to search for a file fact Money, look at the mobile phone. And if you want to see a sprawling open world game dwarfing everything else in terms of revenue, look at China’s Jinshen effect, the massive global hit.

company analyst sensor tower A new report says Genshin Impact has generated $3 billion in revenue on mobile alone since its release, with an average of $1 billion in spending every six months. That’s more than double the next closest gacha game, Lineage W, in terms of quarterly revenue for the first quarter of this year, and Genshin has maintained that momentum for a very long time now. Only Honor of Kings and PUBG Mobile bring in more money overall.

That’s only part of the story, as Genshin Impact is also available on PS4, PS5, and PC. Sensor Tower only estimates mobile revenue, so Genshin’s totals may be much larger, although miHoYo hasn’t discussed it publicly.

The report also says that players get more It works over time. Average monthly active users in the first quarter of 2022 were up 44 percent year over year, and they expect the game to generate $4 billion in mobile revenue over the year.

If you know anything about the game, the reason for making so much money is not a big surprise. Genshin Impact has combined the sprawling world and mystery of Breath of the Wild with a colorful cast of cartoon-like characters that create a game that is fun, entertaining, and truly engaging, even if you don’t spend anything at all. A rarity of this type.

However, it is converted into cash severely using the gacha system. Every few weeks the game introduces new characters and weapons that can only be obtained from its “wish” system, which allows players to “swipe” these desired characters. If you are very lucky, you can get free currency earned within the game. If not, it can cost anywhere from a few dozen to a few hundred dollars to “guarantee” yourself a copy. To maximize a character, which requires seven total swipes to unlock a full constellation, we’re probably talking about thousands of dollars. Lots of whales will pay for it.

Genshin remains a huge force on social media too, as on any given day the game or some random characters will be trending with tens of thousands of mentions among the highly engaged fan base.

The Genshin Impact world has expanded at a rather dizzying pace, with miHoYo putting in massive patches and additions every six weeks or so since launch, only recently interrupted by the Shanghai COVID shutdown that delayed the next patch. But there’s a reason this game is generating billions, and this report suggests it’s not slowing down any time soon.

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