Instagram adds more tools to benchmark Reels

Creators and users with merchant accounts can already count on a series of stats for reels and live videos.

Instagram has updated its tools to provide information about the performance of these content formats in the dashboard.

New stats for reels and live videos

If you want to know the Rollers In addition to the transcription processes, or the effect of your live videos, you can also take into account the new metrics that Instagram is applying to dashboard creators.

So those who are betting on Reels to grow their Instagram community will be able to rely on the tools to analyze their performance, as is the case with the rest of the formats supported by the platform. These new metrics will allow you to accurately measure the reach and engagement generated from these content formats.

For example, you’ll see the number of accounts accessed, copies, likes, and comments, how often they were shared, how often content was saved, and the peak synced viewership of live videos, among other statistics.

In order for creators to get complete insight and see how Reels and Live contributed to their marketing strategy on the platform, they included these metrics in their Account Insights. Now you’ll have Stories, Posts, IGTV, and Reels and Lives all within the public stats. Of course, they will be able to segment each content type to analyze how effective it is in their Instagram accounts.

In the future, the Instagram team promises to add other options to select the time period to be analyzed, after 7 and 30 days. On the other hand, they will also allow you to view Instagram Insights’ stats on the desktop version.