Activists gathered in front of several signs of the fast food chain.
Demonstrations took place in several shelters in the country. Activists from the animal rights group L214 gathered on Saturday at several Burger King restaurants in France to urge the brand to sign a European standard-setting charter in order to reduce the suffering of farmed chickens.
In Bordeaux, dozens of protesters dressed in black gathered in front of the restaurant in the city’s main shopping artery.
With their shirts and hats hijacking their teammates’ uniforms and displaying the pennant’s bloodstained crest, they display banners showing fat chickens, fell on themselves or hung from their feet before being submerged in an electrifying water bath.
“Burger King has not yet adhered to the ‘European Chicken Commitment,’ which is a commitment at the European level which is to eliminate the worst practices of raising and slaughtering chickens,” explained Gail immediately, the association’s local director. “Some of their fast food competitors have done that,” she added.
About thirty gatherings
In Lille, the thirty activists spread a carpet “Welcome to the Kingdom of Cruelty” at the entrance to the northern restaurant, echoing a video from L214 specifically targeting Burger King, which was circulated on social networks. In Reims, three women and three men are stationed in front of the restaurant front, waving pictures of poultry or litters of litters.
Gatherings were also held in Lyon according to the province, as well as in Amiens according to Courrier Picard or in Rouen and Bayonne according to France Bleu. In total, L214 aims to be present in about thirty French cities.
‘No longer considered food’
The European Chicken Commitment is already signed by brands like Sodexo, KFC, Pain Quotidien, Danone or Ikea, according to the charter website.
This includes the use of slower-growing chickens, lower stocking densities (30 kg/m2 max, natural light and perch.
“We would like animals not to be considered food anymore,” Gailey explained in Bordeaux.
“But we’re also pragmatic, and we know that small progress is possible (…) and we can ask these brands to position themselves in order to reduce the suffering of a large number of animals,” she said.
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