TikTok is an app that is primarily known for displaying quick videos. The app gained popularity during the lockdown caused by the COVID-19 pandemic as many people used the platform to share their talents and creativity, and eventually it was another way to unite people, even in a virtual form.
But now there is new information indicating that TikTok does not want to be “just” a video app, but is also interested in entering the gaming sector. To this end, ByteDance will already be conducting tests in Vietnam.
TikTok wants to get users to play games on the app
According to exclusive Reuters information, TikTok also wants to enter the gaming world with the aim of getting users to play games on its app. For this, the company is already running some tests in Vietnam in order to give the games a “big boost,” according to four people familiar with the matter.
Based on the above, the inclusion of games on the Chinese platform will undoubtedly increase ad revenue as well as time spent by users on the app. We remind you that TikTok already has more than 1 billion monthly active users.
Vietnam was chosen for this testing phase likely due to the large number of tech-savvy people in the region under the age of 35. However, sources also indicated that TikTok still intends to release games in the Southeast Asian region, which could happen as early as the third quarter of 2022. The people who disclosed the information requested anonymity, as the news has not been officially released. distance. . .
To Reuters, a representative of the Chinese app said the company is testing the possibility of bringing HTML5 games, in the form of a mini-game, to the app, through partnerships with creative companies, such as Zynga. However, he declined to comment on the plans and projects underway in Vietnam. In an email response to the news agency, the actor said:
We are always looking for ways to enrich our platform and regularly test new features and integrations that add value to our community.
For its part, at the moment, parent company ByteDance did not respond to requests for comment.
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