The popular Ford Maverick pickup will soon be the first to be classified as a sub-brand, just like the Bronco and Mustang already have.
Ford CEO Jim Farley recently in an interview with Car News Talk about the possibility that dissident K . development New franchise. This way the sample will have its own family with trucks of the same lot.
pick-up it It will come to Colombia In 2022, it deserves to be admired for the way it has conquered within its class. even in words Senior Executives From Ford, Maverick is already competing alongside Hyundai Santa Cruz, Fiat Toro/RAM 1000 and the upcoming Chevrolet Montana.
From now on we can just imagine how interesting it could be for the part front and back Word The dissident in the Grand. However, we will have to wait official speech To confirm this, because even the company did not manifest itself in front of the statements of Jim Farley.
Versatility in pick-up
This is how Ford determined dissident. Because the compact truck brings to the present a brand from the past under a new offer. fed by a current platform And technology, with extensive storage options, makes it convenient anything.
to be true The idea of ​​the new sub-brand also opens the possibility that the Ford Ecosport in its second generation will become part of this new franchise. He will not only focus on versions Picks, but also in a SUV group, Smaller and more affordable.
In case, splinter family He’s bringing some derivatives of his compact truck with him. From the start we can see a Raptor version More aggressive and ready for the already existing mountain Test phase in the United States.
Another possibility would be an alternative ST . athlete Intended for road trips. This is for a third option 100% electric, In addition to the F-150 Lightning. Finally, there will be a fourth alternative that can be placed as The successor to EcoSport.
Read also: Ford has started production of the Maverick, the pickup that will arrive in Colombia in 2022.
Maria Alejandra Villamisar Sarmiento.
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