Arca Continental, embotelladora de productos Coca-Cola.

Mexico City /

Mainland Ark, Coca Cola Bottler, It plans to invest 12 billion pesos in its business this year. This number will increase by 67.22 per cent in 2021 compared to 7,176 million pesos invested in fixed assets.

In a statement sent to the Mexican Stock Exchange (BMW) He pointed out that this amount will be used to strengthen and modernize Production, distribution and implementation capabilities, as well as promoting digitalization and Sustainability in the regions it serves in Mexico, Ecuador, Peru, Argentina and the United States.

Prior to its annual shareholder meeting, the company said approx 50 percent of the funds will be allocated to initiatives to guide and strengthen its operations in Mexico; The rest will be for projects in the US and South America.

“With the support of a group of determined collaborators, We are accelerating the development of skills to create a better future in 2021Achieving better performance than the year before the outbreak, taking care of the team’s health and maintaining support for reactivating the community, customers and the economy, “said George Humberto Santos, chairman of the Business Management Board.

Last year Arca recorded a combined sales of 183 thousand 66 million pesos, Which is an increase of 8.3 percent compared to the previous year. Meanwhile, the company increased its operating flow (Ebitda, abbreviated in English) by 10.1 percent to 35,406 million pesos.

“In 2022, we will strive to strengthen our leadership in the marketplace through continuous adaptation to change, with a commitment to seize opportunities for progress and innovation. Promoting social welfare and sustainable developmentSantos added.

The company said, for this year, This will strengthen the focus on the sales point across all distribution channelsThe focus is on expanding the direct service models to consumers, i.e. direct sales to the home, as well as the expansion of technology solutions across the traditional channel.

“To continue to strengthen the competitiveness of the business, We will continue to promote the digitalization agenda we are undertakingWe believe in the ability of data analysis and information technology to serve us in the most efficient ways, to better understand consumers and to adapt our portfolio to their dynamic needs, ”said Arturo Gutiérrez.

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