Apple decided to celebrate Earth Day by donating a dollar for every purchase made with Apple Pay. This relates to purchases at physical Apple Store, or from the Apple Store app, or on the Apple website. It is in place until April 22nd.

Up to $ 1 million for Apple’s Conservation International

The total amount (which would be a million dollars at most) will go to Conservation International. It is a non-profit organization that strives to protect biodiversity hotspots and wild spaces of high biodiversity as well as important marine areas. The group is also known for its partnership with NGOs and indigenous peoples.

Apple says a little more about Conservation International’s work:

Conservation International strives to highlight and secure the essential benefits that nature provides to humanity. By combining fieldwork with innovations in science, policy, and finance, Conservation International has helped protect more than 6 million square kilometers of land and sea in more than 70 countries.

It appears that this initiative to donate a dollar for every purchase made using Apple Pay in Apple stores will only be allocated to the United States. Apple has sent an email to users who have Apple Pay informing them of the news.