Netflix is testing its first mobile gaming experience by integrating two Stranger Things games into its Android app. Games available at no additional cost are only available in Poland at the moment.
Netflix announced today that it will begin testing mobile games in its Android app for its members in Poland, a country where the public is particularly active in mobile video games. When the application is launched, Polish subscribers can try two games from the main screen, Stranger Things: 1984 And Stranger Things 3 Which corresponds to seasons 2 and 3 of the series, respectively. However, the two are not new as they were already available in the past on the App Store and Google Play, and even on desktops and consoles of the former.
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Although the games are offered to subscribers from the middle tab of the Netflix mobile app, users will be redirected to the Google Play Store to install the games on their devices. The platform that is currently testing the advantage of wide distribution promises that the games will be available for free and directly integrated with a global subscription. Thus it will be similar to the bonus content which makes it possible to expand the subscriber’s experience around a series or programme. So it will not be necessary to spend an extra Euro and it will not include ads or in-app purchases.
The company had already confirmed last month that it wanted to expand its world to video games, starting with mobile devices before expanding to console games for Xbox and PlayStation. So, for now, this is just a test aimed at better understanding how Netflix members perceive mobile games and identifying areas for improvement. ” It’s still very early days and we’ll be working hard to deliver the best possible experience in the coming months with our ad-free and in-app purchase-free approach to the game. A Netflix spokesperson said about the launch.
Let’s talk about Netflix and games.
Members in Poland today can try out Netflix mobile games on Android using two games, Stranger Things: 1984 and Stranger Things 3. It’s very early days and we have a lot of work to do in the coming months, but this is the first step. https://t.co/yOl44PGY0r
– Netflix Geeked (NetflixGeeked) August 26, 2021
For years, Netflix has invested more and more in gaming, as it sees the potential of a larger world of entertainment, linked to its most popular shows. For the platform, the stakes are huge. The company already considers video games its main competitor in terms of screen time. It also faces increasingly fierce streaming competition with the arrival of Disney+ and Amazon Prime. So it should innovate to encourage as many users as possible to stay on its platform. Additionally, mobile gaming is very important in Asia, where Netflix generated two-thirds of its growth last quarter.
The “Games” functionality should start appearing to all subscribers around the world from 2022. However, the company will have to speed up providing content to its subscribers. Last month it lost more than 400,000 subscribers in North America and it is not said that tariff increases announced in some countries will help it contain its members…
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