Orange and Publicis have launched Project Voilà, a joint venture dedicated to the digitization of events

The origin of this project, led by Orange and Publicis, goes back to the beginning of the Covid-19 crisis and the implementation of health measures. Many professionals have had to review the format of their events and switch to a remote solution. Oftentimes, the tools used – well suited for remote meetings for example – have shown their limitations for managing an event.

In this context, Orange and Publicis have joined forces with their expertise to deliver the best digital enhanced events for professionals.

Voilà’s digital events platform, which has been tested and validated at more than 30 events in 2021, offers:

  • Comprehensive solution to assist event preparation (sending emails, custom location), animation (player, interactions, etc) and post-event analysis with full action monitoring.
  • Features tailored to the specific needs of events such as HD visual quality, potential scalability for 100,000 participants, player customization and event location, or even improved interaction (surveys, chat, Q&A, etc.)
  • Simplify digital event organization with an intuitive back office that allows you to create your event in less than five minutes.

On the occasion of this launch, Stephan Richard, Chairman and CEO of Orange, stated: “Here, comes first and foremost the meeting between two leaders in their sector, Orange and Publicis, who have chosen to put their expertise at the service of the events sector. After the turmoil that occurred in In recent years, we share the same desire to continue to share and experience wonderful moments together. This will be made possible thanks to Voilà, which is based on mastering the technological solutions of today and tomorrow as well as pioneering knowledge in the field of event communications.”

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Maurice Levy, Chair of Publicis Groupe’s Supervisory Board, adds: “From Davos to VivaTech and many other events, Publicis is committed to producing and realizing these extraordinary moments. With Orange, we have noticed that current technology solutions do not provide the emotional, participatory and human response that is the signature of these major meetings.” This will therefore be an entrepreneurial, humane and innovative adventure among our group to allow for a more interactive and more participatory approach that all virtual event organizers need.”

Olivier Armbruster, CEO of Voilà, concludes: “Voila sheds light on events from a new perspective: a desirable and unobtrusive digital light, a distance re-imagined as an experience in itself, carrying a specific and original value, and which allows to work more effectively On the relational dimensions of brands

It is available at this address: Voila. events

About Publicis Group – The Power of One
Publicis Group [Euronext Paris FR0000130577, CAC 40] It is a global leader in the field of communications. The group is present across the entire value chain, from consulting to implementation, combining marketing transformation with corporate digital transformation. Publicis Groupe positions itself as the partner of choice in transforming its clients to enable them to create a personalized experience at scale. The group is based on ten areas of expertise grouped together in four main activities: communications, media, data and technology. It offers its clients a unified and seamless organization that facilitates their access to all its expertise in each of its markets. The group is present in more than 100 countries and has approximately 87,000 employees.

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