Meta, the owner of Facebook, is testing selling virtual goods in the metaverse

Meta, the head office of Facebook and Instagram, It will give creators the opportunity to sell virtual items in Horizon Worldsits main metaverse platform, the company said.

In a statement, the california tech group sign to, “For example, someone could make and sell sticky accessories to the fashion world or offer paid access to a new part of the world.”

Metaverse, hailed by Meta and other companies as the future of the Internet, It consists of a series of parallel ‘universes’ Which can be accessed primarily through virtual and augmented reality platforms.

This already exists, although more basic, in the form of video games like Minecraft, Fortnite and Roblox, as well as social platforms such as Horizon Worlds and VRChat, Where people gather not just to play, but to interact and participate in events.

Meta, whose income depends entirely on large-scale targeted advertising, I decided to make a greater contribution to the emergence of the metaverseand takes his place in the next battle to attract the attention of the public.

To this end, the social media giant is looking to attract content creators who can in turn attract more users.

In October, he created a $10 million fund for creators in Horizon, where there are already more than 10,000 different “worlds,” according to the company.

“As we launch this today as a quiz with a handful of creators for feedback, these types of tools are steps toward our long-term vision for Metaverse, where creators can earn a living and people can buy digital goods and services,” and more. and experiences,” Mita said.

company He also plans to test rewards for creators who achieve certain goalssuch as “Build worlds that attract the longest dwell time”.

you bThe rewards will not be ‘taxable’ and will be paid to the creators in fullMeta said, unlike earnings from virtual items, which are subject to commission.

Horizon Worlds has more than 300,000 users in the United States and Canada, according to an article on the specialized site The Verge, published in February.

AMP