Escape but the lawsuits that occupied Donald Trump’s mandate in the White House exploded on viewers of TV channels and newspaper headlines. However, the latter suffered a violent setback when Joe Biden became president of the United States.
If Donald Trump’s resignation was welcomed by the American media, then of course there is one thing he wanted to do to stay out of the presidency: record viewers. In fact, American television channels and newspapers have seen the decline of their viewers and readers since the Republican Party left the White House last January.
An event illustrated by the arrival of the new president, Joe Biden, is less controversial, more sensible than his predecessors and does not want to drop shocking sentences.
CNN will take over
The first victim of this trademark: the popular news channel CNN loses more than half of the viewers who flew in the queen box on “Prime Time” (8:30 pm to 10 pm) from January to the first half of March. To data from the Cabinet Nielsen.
If its rivals, MSNBC and Fox News, perform well, they too will suffer a change of management: the first anti-Trump (-26%) and the second pro-Trump (-6%) – both regaining its presidency – both decline in five weeks .
Big blow to the New York Times and the Washington Post
The American press is still not doing well: The New York Times The site lost nearly 20 million individual visitors to the United States between January and February. Even worse Washington Post, It lost 30 million, according to ComScore data. The Refers to the valuable American newspaper Between January and February 2021 it saw a 26% drop in personal visitors and a 7% drop compared to last year. For his part New York Times Between February and February 2020, traffic was down 16%.
This departure of American observers and readers marks the end of an intense presidential campaign, in the context of the health crisis, with gradual disappearance with vaccinations, and marked by Capitol Hill and violence in January. The transition between the two presidents.
“We did it during a very serious period (…) and that message was essential to our lives,” decries Mark Lukashevich, dean of the School of Communication at the University of Hofstra. “These (health) issues are not gone today, but things are starting to calm down.”
The Trump order is very beneficial to the American media
Donald Trump can no longer rely on social networks to address his constituents. So the American media can no longer respond to the many escape actions tweeted by the millionaire.
However the country’s leading media groups can thank the audience for what Donald Trump has provided in recent years. After all, before entering the real estate mogul campaign, the number of CNN viewers doubled compared to 2014, while the number of MSNBCs tripled.
Although Fox News lost Donald Trump – his order favored them at the end of OAN (One America News Network) and Newsmax – it has lost only a few percentage points of viewership since January
Trump’s comeback is expected soon
As for the national dailies, they took advantage of this good period to accelerate their digital transformation and have now checked out their new model, which is basically built into online subscriptions. The New York Times It has doubled its subscriber portfolio (from 3 to 7.5 million), which should not be affected by the crisis of written journals. The Washington Post Won 3 million during the previous order.
However, the former US president wants to regain a foothold in the public debate. Donald Trump’s adviser announced a few days ago that he was preparing for his big comeback, expected within three months, and with “his own site” without giving details.
“He has enormous ability to raise funds and great influence in the Republican Party,” Mark Lukashevich recalled. “If he decides to put them in the service of a media, it will weigh in at least a short time.”