The first shortlist for the 2021 edition of the Festival de Kan Lions It’s already been announced, and the one who’s proven to have tapped into creativity in this edition is BrazilBecause despite the health emergency, the Latin American country has proven capable of blasting the value of brands through its campaigns.
Brazil was among the finalists in the Titanium, Innovation and Glass categories. So far it is the Latin American country with the largest number of nominations (4), but at the same time it received a sharp decrease compared to previous editions.
In the middle of the release that will be held digitally for the second time, a file Association of Media Agencies The recovery in advertising investment is beginning to appear, as figures from the same organization expect that the investment during 2021 will reach 4,230 million dollars, and by 2022 this figure will reach 4,360 million dollars.
Here we leave you the campaigns in which Brazil can win one or several Cannes Lions 2021 awards.
#GOEQUAL de GO Equal Movement. The campaign depicts the struggle of female footballers to find fair treatment, as well as the wage gap that exists within sports clubs, in this country and other countries around the world.
Glass: The Lion for Change
Campaña: in someone else’s shoes
Santander trademark law credits
Creative Director Ikaru Doria
Executive Creative Director James Bray
Creative Director, Art Gui Racz
Creative Director, Lucas de Oliveira version
Associate Creative Director, Art Rafael Beretta
Associate Creative Director, Copy Vinicius Fernandes
Head coach Bruno Gomez Garcia Cortez
Junior copywriter Mackenzie Hart
Executive Vice President, Head of Integrated Production Zamil Vilakazi
The complete product Lilly Groom
Digital Producer Peter Ryan
Executive Vice President, General Manager Lisa Bamber
Senior Vice President, Marketing Director Shaheen Salimi
Marketing Director Lea DelRosi
Senior Brand Strategist Molly Chisholm
Project Manager Priscilla Patterson
Maria Feltre, Chief Marketing Officer and Chief Digital Officer
Marketing Director Barbara Glaser
Senior Director of Brand, Media, Sponsorship and Creative Integration Senior Vice President Osman Rana
Assistant Director of Marketing, Brand Management Megan Heldrith
Senior Director, Senior Vice President, Communications and Media Relations Laurie Kate
Director Annie Saunders
Founder/Executive Producer Justin Moore Lewi
Executive Producer James Okumura
Demo Producer Megan Kingry
Public Relations – Havas Formula
I AM – Starbucks / VMLY & R Brazil São Paulo
On the recent LGBTQ+ Pride Day, the Yo Soy campaign movie created by VMLY & R was broadcast in Sao Paulo. This action changed the entire internal structure of the store, bringing in service windows, equipment, signage, equipment and typical registry office processes to correct the names of trans people.
In the end, the participants left the store with their new corrected official documents with the same names that were written on their Starbucks cup when they ordered their coffee.
Intrusion Museum. The Google. AKQA Sao Paulo
A global crowdsourcing effort collects memories, evidence, and first-hand accounts of these pioneering heroes, making thousands of documents and images publicly available through the world of Google Arts & Culture.
The law of conscience. Rooney Institute. By AKQA Sao Paulo
The Code of Conscience depicts open source software that restricts the use of heavy machinery in protected areas.