Mark Zuckerberg Last week, he confirmed his company name change Facebook social networking site a dead, ushering in a new phase focused on the “metaverse”. “Metaverse first, not Facebook first”The CEO said during a live event.

Goal will be the parent company which brands include Facebook (the social network), The WhatsApp NS Instagram, In addition to Other projects like Quest, Messenger or Horizon. And like any transformation, it also includes change. This is how Meta wore a logo, which didn’t generate a few comments. It is a kind of M reminiscent of the infinity symbol.

In fact, one of the comments with the most reach was from the graphic designer, Luis Jimenez, who usually comment on various topics on Facebook. The user indicated that as a professional, he sent messages to his clients and the general public.

“If I had made a Meta logo, they would have insulted me (and more so because of what I get paid to make one). Learn, notice, meditate, see how simple the company logos are changing history. And you want your logo to stand out saying, “Something is missing, I don’t know,” he wrote on the social network. And it’s over enough!

The post has garnered more than 4,000 reactions, 1,000 comments, and has been shared more than 17,000 times.

Regarding the logo, it is not the only controversy. In the past hours, the digital communications and marketing agency MileniumGroup – which has offices in Chile, Argentina and Peru – announced that it will take Legal Actions Against Meta In the United States, based on improper use of its logo.

“The MileniumGroup has used the M logo since March 2020, and we have recently developed it in a multicolored way since launching our communication campaign in all its nuances”said Blanca Muñoz, the agency’s creative director.

Changes in Menlo Park

Zuckerberg revealed the name change as part of the Connect conference on augmented and virtual reality, in which he once again explained his vision for what the company called “metaverse”, a 100% parallel digital reality that Meta wants to allocate a significant portion of its investment in the coming years.

The CEO of the company explained the two branches it will be divided into, one of which will include social applications (Facebook, Instagram, WhatsApp and Messenger) and the other will be future platforms (metaverse and Quest). This also means a change of identity, which translates to the new name of the company.

What is metaverse?

Zuckerberg argued that the metaverse would be beneficial to society, the economy, and the environment. But she highlighted the role she will play Especially in economics, with the ecosystem to create the products, services and experiences that will be allowed to be created.

This ecosystem will maintain Facebook’s current approach to creators: offering them services and tools at the lowest cost, compared to other platforms, the director noted. It will be accompanied by new forms of ownership.

Interaction with virtual objects or sound to control the environment will allow the physical world to be combined with the digital world. That’s why the company announced new tools (SDK) So developers can work on their own mixed reality experiences for the metaverse. The Spark AR community now has over 600,000 creators.

The metaverse is a long-term project, but its development will depend on specific hardware designed for it. In this sense, the company has advanced Project Cambria, which will be compatible with Quest helmets and will allow the avatar to reproduce visual communication and expressions in real time thanks to the sensors it integrates. This device will display the image in high definition and mixed reality.

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