Ligue 1: Amazon ensures 'at least 1 million people' look at L1 posters

It’s a well-kept secret. Nobody knows the exact number of viewers who are watching Ligue 1 and Ligue 2 this season on Prime Video using the “Ligue 1” card. Not even elite bosses or antechambers. This Tuesday, on the eve of the 19th and final day of the first leg that double-serving could follow (from 9pm), Alex Green, head of sports at Amazon Europe confirmed to the team that “at least one million people have seen the Ligue 1 posters”.

That’s generally reassuring information when we know, for example, that Mediapro didn’t even reach 500,000 subscribers before going out of business at the beginning of 2021. Unlike Téléfoot, Prime Video, however, can count on a basic Amazon Prime subscriber, even if you have to To pay a little more for “Pass Ligue 1” (12.99 € per month) and thus be able to watch all matches of Ligue 1 and Ligue 2. Its star advisor is 1998 World Champion and 2000 European Champion Thierry Henry.

The last broadcaster still around to start a Ligue 1 match (without featured matches) was beIN Sports during the summer of 2012. This channel had more sports coverage (Spanish Leagues, Italy, Germany, Champions League, NBA Basketball… ) of those of Amazon, it announced that it exceeded one million subscribers in November of the same year.

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