USA, Monica Lewinsky lands in the election: why did they choose her?

Monica Lewinsky is the face chosen by the important American fashion house “Reformation” to call on women to vote in the US elections next November. “I've got the power” is the slogan used by the campaign, conducted in collaboration with Vote.org, to remember the “power” that can be expressed by going to the polls. The anti-bullying activist who in the 1990s, when she was 22, found herself at the center of a media storm over her relationship with then US President Bill Clinton, who was 27 years her senior, in the reform movement. “Voting means using your voice to be heard,” the website states. “This is the most decisive aspect of democracy,” because “our power is in the vote.” Leather coat and bright red suit, arms folded. “Go and vote,” Lewinsky added, “or you won't even be able to file a complaint for the next four years.”

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In 2018, Lewinksi called the affair with Clinton a “gross abuse of power,” initially denying it and then admitting to “inappropriate intimate physical contact” with the White House intern. “He was the most powerful man on the planet, and he had enough life experience to know more than I did,” Lewinksy said.

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As voter apathy grows ahead of the November election, the former Clinton intern said: “We all have to remind each other that we can't let this feeling get in the way of getting out to vote, because that's how we use our votes. That's where our power lies.” “This is a momentous election year and trust in large institutions is very low,” Reform message on its website. “We don't want to be another brand that just asks you to vote, so we worked with the experts at Vote.org” to make the message more effective. Financially, the fashion house donated $25,000 to Vote.org, which is the largest non-partisan organization in the United States that works to encourage people to participate in the electoral process.

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